Peanut wrote:I checked Tyranids and none of the prices look any different. What army were you looking at? New ownership can be a good or really bad thing. Prices going up wouldn't surprise me but, at the same time, maybe stuff like their digital books will take a price dive so, you know, people will buy them...
mechana2015 wrote:What most interests me is Tom Kirby dropping on the list of top shareholders. I would dearly love to see someone that understands that GW makes models for a game for ages like...12 and up come into power. The fact you can't buy the starter boxes for fantasy and 40k and the Hobbit at like... Target and Toys R Us kinda blows my mind.
mechana2015 wrote:Most anyone except, apparently, GW's current management understands that their product isn't selling to the same people that play golf or collect cars or uncut diamonds or some other outrageously expensive hobby. It seems like they suppose they're selling to single late 20 somethings with jobs in finance, but that doesn't describe a single person I've ever played a game with, and that probably is reflecting on their pretty much stagnant earnings the last few years. I think an across the board minimum of 5$ (around 2 Pound) cut in price could actually do loads for them in the US, bringing things like the broadside down to 45, or even better to compete with Warmachine, 35. (Australia would need more like a minimum 20 dollar cut but... thats another topic really since we're all stateside).
mechana2015 wrote:What most interests me is Tom Kirby dropping on the list of top shareholders. I would dearly love to see someone that understands that GW makes models for a game for ages like...12 and up come into power. The fact you can't buy the starter boxes for fantasy and 40k and the Hobbit at like... Target and Toys R Us kinda blows my mind.
mechana2015 wrote:New ownership... I don't think the prices would go up. They might stay the same, but I think they'd be mad to try to push them higher that GW has already since, at least from personal experience, almost nobody buys their product at retail prices anyhow unless they have a massively good reason such as supporting a local game store or making enough money that the cost is immaterial. When a single 2k point army costs over 700 dollars, I'm not sure who REALLY can, at this point just buy a new army up front. I guess if you're making 60k a year that might not be that big a dent. I know if prices had been like this when I was thinking of starting I would have never even tried.
There are other games that I can get decent armies for around 150 or less, and I am genuinely, once I figure out if I need to patch any point holes in my Tau, going to focus on those cheaper games. For what I'd pay to have a new 40K army I'm fairly certain I could start 3-4 other games, and I actually hope to be able to have small armies for 4-5 games in one bag so I can just walk into a game store and be able to join in on whatever game is being being run.
Most anyone except, apparently, GW's current management understands that their product isn't selling to the same people that play golf or collect cars or uncut diamonds or some other outrageously expensive hobby. It seems like they suppose they're selling to single late 20 somethings with jobs in finance, but that doesn't describe a single person I've ever played a game with, and that probably is reflecting on their pretty much stagnant earnings the last few years. I think an across the board minimum of 5$ (around 2 Pound) cut in price could actually do loads for them in the US, bringing things like the broadside down to 45, or even better to compete with Warmachine, 35. (Australia would need more like a minimum 20 dollar cut but... thats another topic really since we're all stateside).
Yamamaya wrote:It seems like the people they are aiming at are young people who still live at home and have minimal expenses. The people who do play Warhammer don't tend to be in the upper income bracket. For most people I've talked to about Warhammer, as soon as they saw how expensive even basic troops were, they were immediately turned off. GW seems to be counting on an increasingly shrinking audience of dedicated gamers to continue to be profitable.
Peanut wrote:This is an interesting point I hadn't thought of. Its not even like it would necessarily be all that out of place either since the D&D red box is advertised as being available at Walmart and Target (though neither of those retailers near me carry it).
Peanut wrote:The bigger thing to me would be dropping codex prices. Its been said that you give away razors so you can sell the blades and I don't really understand why GW hasn't realized they could do the same with their codex's. I'd think that the goal of their company would be to sell their models and easier accessibility to the codex's would make this possible. Either drop the price of the digital versions or make up a simpler version of each one that doesn't contain the art, hard back, and most of the lore but does contain the stats and basic rules, set the price at like $15-20 and you'd probably increase model sales by quite a bit since more people would be likely to pick up the latest codex's to learn about the new armies. I mentioned this once I think but I almost picked up a Chaos Demons codex on a whim when it was initially released because I was curious about the army. What stopped me was the $50 price tag on every version of the book available. If there had been like a $15 or $20 version, I probably would have given in and purchased it simply because I was curious. And if I had bought it, I might have even given that army a chance by purchasing a battle chest or something. They literally lost a sale their because of the price of something that could be way cheaper.
Yamamaya wrote:It seems like the people they are aiming at are young people who still live at home and have minimal expenses. The people who do play Warhammer don't tend to be in the upper income bracket. For most people I've talked to about Warhammer, as soon as they saw how expensive even basic troops were, they were immediately turned off. GW seems to be counting on an increasingly shrinking audience of dedicated gamers to continue to be profitable.
Peanut wrote:I've heard that 40k is pretty big with people in the military or ex military as well. Or at least that's the impression people who live near army bases have...
Yamamaya wrote:The funny thing about this is I have seen Warhammer 40K paperback books being sold at Meijer. They certainly could market it to a slightly younger audience, although I feel the rather dark fluff might cause some issues with the marketing. It is a niche hobby, but I could see it being sold well at regular retail stores. Of course this would require GW to change their business model and reduce prices, which hopefully they will do some day.
Peanut wrote:I've heard that 40k is pretty big with people in the military or ex military as well. Or at least that's the impression people who live near army bases have...
mechana2015 wrote:This is right on the money, and I'd say even moreso that the rule books are so insanely expensive. For 40K your only choice for a books are a 75 dollar option or a 99 dollar option in a store. After that there's just ebay or consignment of the mini rulebook, for around 25 bucks usually, but thats messing with chance and the vagaries of online purchasing, and requires you to know what you're buying already, or splitting the starter box with someone, and fighting over the rulebook (which is annoying as heck when you don't play either army in the starter). Games Workshop is the only mini company I know of that doesn't have a version of their rules (quick start at least) on their website. Heck, Corvus Belli actually has the ENTIRE 59 page Infinity rule book up on their website as a download last I checked, and host an army construction program on their site that has the full stats of nearly every unit in it. Warmachine's core rule book is actually cheaper than the army books by a good 5 dollars and cheaper than Death from the Skies! (and the army books are unnecessary in Warmachine, until you want to do some really specific things)
mechana2015 wrote:5AP5 like most of the army. We still can't really cover the board in high power firepower thanks to the day 3 errata they posted. If it hadn't been altered, we could have had missile drones (7AP4 Heavy 2) in every unit that could take a drone.
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