Postby blkmage » Mon Dec 13, 2010 2:43 pm
To be honest, -$200 is enough to get me to consider buying it.
To be honest, this offering is confirming my hypothesis about Japan's new pricing strategy. I first noticed it when it was announced that the Nanoha movie BD version would have English subs. My suspicion is that Japan is forgoing US releases of extremely niche titles and just including English subs on BD. There are a number of reasons for this.
The first reason is that, like I mentioned before, North America and Japan are both in Region A. This means that, theoretically, I could buy Japanese releases and watch them in all their nihongonese glory. What this also means is that Japan could theoretically reverse-import American releases (presumably) at prices that are actually reasonable. You can see why Japan does not like this. You can see the kind of pricing compromise in the Gundam UC BDs, which are more expensive than we're used to and cheaper than they're used to. This brings me to the second point.
The only reason Gundam UC can even get away with that is because there is a large enough base of Gundam fans that will make up for the losses on both sides. This is not true for very niche titles like Nanoha and Kara no Kyoukai. Yeah, Kara no Kyoukai is popular online, but that doesn't translate to sales. First of all, consider the base of foreign TYPE-MOON fans. These are the people who will have played Tsukihime and Fate/stay night, not the people who watched or bought the anime. There are not too many people who play fan-translated visual novels and those are the base of people who are the most likely customers.
Of course, this is true in Japan, but there's a difference: in Japan, those people are used to buying things at exorbitant prices. And this is where the new pricing strategy comes in. I think that the base of people outside of Japan who have the same purchasing habits as the Japanese otaku has become large enough that they can use this pricing strategy for extremely popular niche titles. Note that the titles need to be popular and niche; this won't work for FMA and it won't work for True Tears. These are the people who would have imported Japanese BDs anyway and I suspect that they've determined there are a significant number of people who are on the fence about KnK that don't know about importing, but would be willing to pay that money.
This particular strategy is even easier because there's no need for manufacturing of North American specific packaging or discs. Just send a bunch of Japanese ones across the ocean, and you've got your North American versions. And the only real additional cost is in translating the booklet, since everything else is exactly the same. I'm one of those people who was seriously considering importing the BD box, but didn't want to deal with amazon.co.jp. Now, that barrier has been lowered and I'm seriously planning on getting it.