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AD agency Dares Lebron James to play for the chicago Bulls

PostPosted: Sun Jul 04, 2010 10:16 pm
by firestorm
So I'm heading over to yahoo to make a new e-mail account to separate my graphic design requests from the rest of my e-mail, when I see this on the front page.

"Jordan's Shoes used to Dare Lebron James"

While I'm not a sports fan I've heard of the guy and wanted to see what the whole thing was about cause that's quite a headline to make as far as basketball is concerned. Turns out it was part of a ad campaign to woo him over to the team.

It's a very daring advertise campaign. simple, but very bold and I love what's written on the inside of the shoebox top. XD

It makes me inspired and proud to see such great design and ad work that's coming from fellow graphic designers today. And it shows one more use for graphic design where you least expect it.

What do you guys think?